Applewood didn’t want another event recap. They wanted a story. Something cinematic. Something with build-up, atmosphere, and energy that matched their event.
We approached the Full Throttle supercar experience as a two-day film production. Day one was all narrative setup: moody lighting, haze-filled garages, and a contrast-driven aesthetic. The goal was to create curiosity right at the beginning of the video. Day two? Burnouts in slow motion, FPV drone chase sequences, whip-fast transitions, intense music transitions. Alongside the spectacle, we spotlighted the Driven Project, which offers supercar therapy rides to children with serious illnesses.
A film that elevated the event and the Applewood brand–One of the largest Automotive brands in Canada.