AutismBC is a non-for-profit organization located in Vancouver focused on empowering, supporting and connecting the autism community in BC.

The goal for this project was clear: create a campaign that reframed perception. They wanted to highlight autistic individuals not through limitations but through achievement, showcasing capability, confidence, and lived success.
We developed a multi-part campaign centered around four individuals on the spectrum, each thriving in their field: a commercial pilot, a podcast host, a graphic designer, and a program director.

The anchor piece was a 45-second TV spot—a montage of real moments captured on location, from a real airport to a podcast studio—designed to inspire action and encourage donations. Alongside it, we produced four in-depth interview films, each offering a more personal look into their stories, used by AutismBC across digital and internal channels.

At launch, it became AutismBC’s most successful campaign

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